Corporate Social Responsibility Sponsorships: The Ultimate Nonprofit Guide
The OnMyWay Texting And Driving Foundation – A 501(c)(3) organization
Securing corporate sponsorships for nonprofits may seem like a daunting task to take on. After all, it involves doing research, appealing to companies, and following up to stay engaged.
It’s understandable that some nonprofits may choose to forgo corporate sponsorships. But these partnerships can prove to be invaluable sources of not just revenue, but also a positive social image and the foundation of important relationships.
A corporate sponsorship is a form of support nonprofits receive from corporations for an event or other project. The benefits are twofold: nonprofits receive the help they need to continue serving their missions, while the company receives tax deductions and a positive boost in their brand.
Corporate sponsorships can take many forms. Here are a few examples of the most common types:
Financial
This is when a company donates money to sponsor an event or program. Generally, financial sponsorships consist of the nonprofits recognizing the company throughout various event materials, such as signage, merchandise, and online advertising.
In-Kind
An in-kind sponsorship involves a company donating goods or services to an event or project. For example, a restaurant might provide catering services, or a spa may donate free spa packages as a raffle prize.
Media
Media sponsorships consist of a company paying for the cost of promoting the event. This could include radio promotions, TV ads, or printed advertisements.
Corporate/Employee Giving
Beyond typical corporate sponsorships, there are other forms of corporate giving that can help your nonprofit. These include automatic payroll deductions, volunteer programs, and corporate matching gifts.
1. Wells Fargo
Wells Fargo has sponsored 2.89% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #1 on the list of top corporate sponsors.
“We are proud of our legacy of serving and supporting those in need throughout the United States. We use our resources and expertise to address complex societal issues and pave a path to stability and financial success for the underserved.”
Corporate Giving Information
Wells Fargo offers both matching gifts and volunteer grants. The company matches up to $2,000 per employee at a 1:1 ratio.
2. State Farm
State Farm has sponsored 1.07% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #5 on the list of top corporate sponsors.
“With more than 19,000 agents around the country, State Farm is a committed member of your community and we welcome any opportunities that build our brand and tie into our marketing strategies on both a local and national level.”
Corporate Giving Information
State Farm offers both a matching gift program and volunteer grant opportunities. The company matches up to $3,000 at a 1:1 ratio for all types of employees and retirees.
3. PepsiCo
PepsiCo has sponsored 0.98% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #6 on the list of top corporate sponsors.
“At The PepsiCo Foundation—our company’s philanthropic arm—we believe that thriving communities can change the world. That’s why our Foundation has been investing in social impact since 1962, focusing on supporting the essential elements of a sustainable food system—helping to alleviate hunger, manage water and waste responsibly and support women to drive economic growth and food security.”
Corporate Giving Information
PepsiCo matches employee donations up to $10,000, with a minimum donation amount of $25. The company also offers a volunteer grant program.
4. US Bank
US Bank has sponsored 0.97% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #7 on the list of top corporate sponsors.
“Nonprofit donations and sponsorship are an integral part of our company’s philanthropic initiatives. In 2019, U.S. Bank contributed $34 million in corporate contributions and nonprofit sponsorships.”
Corporate Giving Information
US Bank matches up to $3,000 in donations made by active full- and part-time employees at a 1:1 ratio. The company also offers a “Dollars for Doing” volunteer grant program.
5. Bank of America
Bank of America has sponsored 0.92% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #8 on the list of top corporate sponsors.
“Through our regional U.S. sponsorships, we support the economic, social and cultural life of the places we live and work. We provide an extensive program of arts and sports sponsorships to help maintain vibrant, healthy communities.”
Corporate Giving Information
Bank of America offers matching gifts and volunteer grant opportunities. The company matches up to $5,000 in donations to most nonprofits at a 1:1 ratio.
6. Budweiser/Budlight (Anheuser-Busch)
Budweiser has sponsored 0.76% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #9 on the list of top corporate sponsors.
“Our purpose is to maintain our unwavering commitment to being good community partners and stewards, leading the way on environmental sustainability, responsible drinking, disaster relief, and the economic well-being of our communities.”
Corporate Giving Information
Anheuser-Busch’s matching gift program matches donations up to $5,000 per year at a 1:1 ratio.
7. Clif Bar
Clif Bar has sponsored 0.74% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #10 on the list of top corporate sponsors.
“From the volunteer work we do locally to the way we source ingredients globally, our commitment to the communities we touch is an important part of who we are.”
Corporate Giving Information
Clif Bar offers a matching gift program to active employees, matching up to $2,500 in donations at a 1:1 ratio.
8. The Coca-Cola Company
The Coca-Cola Company has sponsored 0.72% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #11 on the list of top corporate sponsors.
“The Coca-Cola Company is proud to have a long history of sponsoring major events, organizations and projects around the world.”
Corporate Giving Information
The Coca-Cola Company offers a very generous matching gift program. The company matches up to $20,000 in donations per employee at a 2:1 ratio.
9. Walmart
Walmart has sponsored 0.68% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #12 on the list of top corporate sponsors.
“We seek to create value in the communities around the world where we operate, strengthening them through local grants supporting programs that help them thrive.”
Corporate Giving Information
Walmart matches up to $25,000 in donations made by executive-level employees at a 3:1 ratio. The company also offers a volunteer grant program.
10. McDonald’s
McDonald’s has sponsored 0.67% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #14 on the list of top corporate sponsors.
“We show our commitment to helping others with programs such as Ronald McDonald House Charities® programs and the RMHC®/HACER® National Scholarships. And through involvement in youth sports, local charities, and events that inspire the world, it’s clear that giving back is an essential part of the way we operate every day.”
Corporate Giving Information
McDonald’s offers a very generous matching gift program, matching up to $10,000 in employee donations (depending on role) per year at a 1:1 ratio.
11. PNC Bank
PNC Bank has sponsored 0.65% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #16 on the list of top corporate sponsors.
“We proudly commit resources to community organizations that drive the success of our neighborhoods.”
Corporate Giving Information
PNC Bank matches donations made by full-time employees up to $2,500, at up to a 4:1 ratio. The company also offers volunteer grants.
12. Starbucks
Starbucks has sponsored 0.63% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #17 on the list of top corporate sponsors.
“It is our vision that we will help inspire our partners, customers, suppliers and neighbors to create positive change. To be innovators, leaders and contributors to an inclusive society and a healthy environment so that Starbucks and everyone we touch can endure and thrive.”
Corporate Giving Information
Starbucks will match up to $1,500 in donations made by active employees at a 1:1 ratio. The company also offers volunteer grants.
13. IBM
IBM has sponsored 0.55% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #20 on the list of top corporate sponsors.
“We help communities take on challenges big and small. IBM brings the power of its technology, resources, and people to help with initiatives around the world, from education to health.”
Corporate Giving Information
IBM matches up to $5,000 per institution per donor, to a total of $10,000 per year. The company also offers individual and team volunteer grants.
14. Allstate
Allstate has sponsored 0.48% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #21 on the list of top corporate sponsors.
“Since 1952, The Allstate Foundation has led national programs, partnered with national organizations and offered grants to local nonprofits to create innovative, long-term solutions for those in need.”
Corporate Giving Information
Allstate matches donations made by active employees at up to a 1:1 ratio. The maximum match amount is $500. The company also offers volunteer grants.
15. TD Bank
TD Bank has sponsored 0.47% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #23 on the list of top corporate sponsors.
“From Maine to Florida, TD Bank sponsors events, programs, projects, and activities that make a positive local impact.”
Corporate Giving Information
While TD Bank does not offer a matching gift program, the company provides $500 grants to nonprofits after their employees have volunteered at least 40 hours in a year with the organization.
16. Chevron
Chevron has sponsored 0.42% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #27 on the list of top corporate sponsors.
“Chevron also sponsors the Dubai Cares Walk for Education, an event to help provide quality education to children in developing countries. In 2019, more than 15,000 participants representing more than 200 nationalities walked alongside millions of children from developing countries who must walk long distances daily to attend school.”
Corporate Giving Information
Chevron matches up to $10,000 in donations made by active employees, while retirees can request matches up to $3,000 annually. The company also offers a volunteer grant program.
17. Delta
Delta has sponsored 0.42% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #27 on the list of top corporate sponsors.
“Supporting healthier global communities, whether every day or when an unexpected disaster strikes, empowers individuals to get the most from every day. Delta’s commitment to action and outreach is exemplified through corporate support and employee engagement opportunities.”
Corporate Giving Information
Delta matches up to $5,000 at a 1:1 ratio to most educational nonprofits, including public and private schools, elementary schools, secondary schools, and colleges.
18. GEICO
GEICO has sponsored 0.42% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #27 on the list of top corporate sponsors.
“Giving back and making our communities stronger. It may not sound like the work of a large insurance company. It may even sound too serious for the folks who bring you the quirky commercials and adorable Gecko! At GEICO, however, our commitment to provide outstanding community service is no less than our goal to provide excellent customer service to our policyholders.”
Corporate Giving Information
GEICO matches donations up to a 2:1 ratio, depending on the organization type, with a maximum of $1,000.
19. Boeing
Boeing has sponsored 0.41% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #31 on the list of top corporate sponsors.
“Through purposeful investments, employee engagement and thoughtful advocacy efforts, Boeing and its employees support innovative partnerships and programs that align with our strategic objectives, create value and help build better communities worldwide.”
Corporate Giving Information
Boeing matches employee donations at a 1:1 ratio, while retirees, spouses, and domestic partners receive a .5:1 match. The maximum match amount is $10,000.
20. The Home Depot
The Home Depot has sponsored 0.40% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #34 on the list of top corporate sponsors.
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